“As we enter 2025… (yes, “two thousand twenty-five”)
To prevent you from saying ‘I wish I had…’ here are three small pieces of advice for 2024:
1- True loyalty is more than just a name—it’s what your team and customers need from you, now more than ever.
True loyalty is crucial as it forms the foundation of lasting relationships with clients and customers. It’s not just about repeated transactions, but about building trust and understanding unique needs.
Loyalty means customers feel heard and valued, leading to tailored solutions that resonate deeply. This connection fosters repeat business, positive word-of-mouth, and a reliable client base.
In an era where choices abound, loyalty differentiates a brand by creating a community of satisfied customers who believe not just in the product, but in the ethos and approach of the company.
2- This year, let’s go beyond awareness: actively renew and add value to our resources, for real benefits that matter, not just for show.
Environment is not a mere concept for cosmetic public relations. Customers value not just the end product, but the journey there – one that respects and revitalizes resources.
By focusing on regenerative practices, we not only demonstrate our commitment to a better future but also build trust and loyalty with our customers.
They see companies as a partner invested in long-term value, not just short-term gains. This approach creates a ripple effect of loyalty, as customers align with brands that share their values and commitment to sustainable progress.
3- We are in the era of late-UX. Quantity can be seen as more important than quality yet don’t forget that UX is all about creating meaningful experiences!
Much like late-stage capitalism, late-UX is characterised by its market saturation, heavy focus on financial growth, commoditization, automation, and increased financialization.
The key focus shifted from quality to quantity. However, one should not deny the potential of quality creating a meaningful difference in a world overwhelmed by the ordinary.
UX researchers, designers and writers must judiciously manage their resources, innovate not just for financial gain, but for genuine value. We should aim for impactful benefits that extend beyond borders, transcending the superficiality of PR stunts.
HAPPY NEW YEAR!